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OUR STORY

Founded in 1988 by Anthony (Tony) Good OBE, a British PR legend, Good Relations India (GRI) is an award winning Indo-British market-entry and market-positioning consultancy, with offices in India and London.

For over three decades GRI successfully brought businesses to India, strategically establishing their presence. We have formed long-term partnerships with market leaders and facilitated our clients’ growth and expansion. GRI has worked with Fortune 500 companies, governments, global organisations and hundreds of SMEs. Our client list includes Apple, Barclays, Bloomberg, Cartier, CNBC, Suzlon, The UN, Virgin Atlantic, as well as governments’ economic, tourism and education boards. GRI brought Marks & Spencer to India and formed their JV with Reliance Industries, Sun Life Insurance with Birla Group, Scottish & Newcastle with Kingfisher.

Over the past two decades Good Relations India has specialised in the education sector and have become a significant player aiding universities across the globe recruit Indian students through strategic positioning, highlighting their unique angle. We have established partnerships with top Indian universities, helped study boards achieve government funding and led impactful study destination campaigns. Through impactful storytelling, we have impacted Indian students’ decision of the university and country they chose to study at.

GRI is a founder member of the Public Relations Consultants Association of India (PRCAI) and its history is taught at universities across India.

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OUR HISTORY

Good Relations India was established in 1988 as a subsidiary of Good Relation Plc. the first public relations firm to be listed on the London Stock Exchange. Both companies were founded by the PR legend Mr. Anthony Good, OBE.

Mr. Good has been on the board of the UK-India Business Council (UKIBC, formerly the Indo-British Partnership Network, or IBPN) for ten years, having joined as a founding director in 2005. Mr. Good is unquestionably one of the select few who helped to establish the current India-UK relationship.

With a vision for India's development, Mr. Good maintained Good Relations India independent of the Good Relations Group. Since then Good Relations India has played a major role in fostering collaborations between the Indian and British corporate communities. In 2014, Mr. Good received the Order of the British Empire (OBE) in recognition of building the business corridor between the UK and India.

In 2008, Dr Iris Good took over as the Chairperson of Good Relations India. With over 20 years of experience in helping businesses enter the Indian market and 35 years of expertise in technology entrepreneurship and commercialisation, she revolutionised our approach to building and sustaining businesses in India . She has led several joint ventures, launches, and go-to market strategies. Her years of experience in the global business market with a keen focus on India and understanding barriers to doing business, enabled us to implement the art of curating systematic and surgical strategies both in market entry and market positioning. Under her guidance we developed global standards to our project management and expanded our business networks globally.

Over the years, Good Relations India has managed some of the most important and creative mandates in India.

GRI TEAM

Anthony Good, OBE

Mr. Good founded the first Public Relations company ‘Good Relations’ to be listed on the London Stock Exchange. In 1988, when India’s potential was still unrecognised by the world, he believed in the country’s growth story and founded Good Relations India (GRI). Mr. Good was on the board of the UK-India Business Council (UKIBC) for ten years and is one of its founding members. Through GRI, Mr. Good brought his vision to life of building a robust business corridor between India and the UK. He oversaw the highly successful joint ventures of Scottish & Newcastle with UB Group, Marks & Spencer with Reliance Industries, and Sun Life Insurance with Birla Group. He was honoured with two Lifetime Achievement Awards in 2012. In 2014, he was awarded the Order of the British Empire (OBE) in recognition of his significant contribution to opening India to the UK in terms of both commerce and tourism.

Founder President

Dr Iris Good

With PhD in Biochemistry from the Weizmann Institute of Science and wide entrepreneurial experience, mainly in the Medtech, Dr. Good brings great leadership and strategic capabilities. She has been involved in technology entrepreneurship and commercialisation for 35 years and has over 20 years of experience in market entry to India. For three years, she spent half of her time in India, conducting pan-India clinical trials and commercial operations, leading JVs, launches and sales. Her solid scientific background enables her to bridge science, business and international markets. Dr. Good co-established several MedTech companies and brought numerous innovative technologies to India via I-Connections, which she then merged with Good Relations India. Her technical knowledge and hands-on experience in India is the drive behind the Market Entry & Market Positioning activity of GRI. Dr. Good has been a member of the investment committee of Cambridge University for nearly a decade, has founded the Imperial College Seed Fund, which she has chaired. She is a seasoned Tech advisor and an international coach.

Chair

Aditi Ramdas

Aditi has specialised in brand strategies of international players expanding into India for over 15 years. Her strategic approach helps our clients be market-positioned successfully, using all available digital communication tools. She has worked with governments, study boards, universities, diplomatic missions, counsellors, FTSE100 companies and international organisations, building their brand in India from scratch and creating proven value. She has a strong market understanding, outstanding network and great intra-personal and operational skills. Aditi has led many international campaigns, delegations and roadshows creating long-lasting impact for the brands.

In 2022 Aditi has become GRI’s CEO. She has created numerous global partnerships and has advised personally to leading international CEOs. Aditi is a desired speaker both in India and outside.

Chief Executive Officer

Vijay Rai

Mr. Rai has six decades of experience in various industries of which 28 years was with the Tata group. There he was involved with engineering, food processing, industrial chemicals, agrochemicals and fertiliser businesses. He served as the CEO of Rallis, then the largest agrochemicals company in India, for 12 years, and was responsible for its most significant growth. In 1999, he was recognised as the most admired manager in the pesticide industry by the PFMA, India. Mr. Rai sits on numerous Indian PLC boards and is a visiting consultant to Kaizen Institute, Japan and to Synkro Apt Germany, specialising in Lean Management and Change Management. He is also the chairman of the prestigious Gymkhana Club in Mumbai. Mr. Rai is a B. Tech from I.I.T. Kharagpur.

Director

Peter Beckingham

Mr. Beckingham is the ex-Deputy High Commissioner of Britain in India. He was also the British Ambassador to the Philippines, Governor of the Turks and Caicos Islands and Director General of Trade and Investment in Australia. Mr. Beckingham is the London representative of the British Chamber of Commerce in the Philippines and is a Trustee of The West Indies Committee. He has been commissioned to write a book on Indian business success in the UK. Mr. Beckingham has a degree from Cambridge University.

Advisory Board

Ravi Rajagopal

Mr. Rajagopal is the chairman of Fortis Hospital chain in India, a senior advisor to JM Financial India, chairman of JM Financial Singapore and trustee of the Science Museum in London. He was Diageo’s financial controller & GM South Asia and a Non-Independent Director of United Spirits India as a nominee of Diageo plc until 2016. Prior to Diageo, Mr. Rajagopal spent 15 years at ITC, India. He is a NED of Vedanta Resources plc. and an advisor to Joseph Hage Aaronson LLP, a law firm specialising in litigation and arbitration.

Advisory Board

Mark Ashman

Mr. Ashman, the Ex- Managing director of Debenhams, is an international retail CEO and leader combining strategic vision with operational excellence. He was the CEO of Marks & Spencer in India, leading its JV with Reliance Industries, then serving as the JV’s CEO between 2008–2010 and leading its significant growth. Mr. Ashman then moved to head HyperCity Retail India for four years. Following this he became the VP LifeStyle Brands of Alshaya Co., leading a portfolio of Lifestyle brands to date.

Advisory Board

Rint Hunt

Mrs. Hunt is an international Business Development Consultant with a career spanning over 35 years. She has spent nine years at the Confederation of Indian Industry (CII) in London, across all sectors and aspects of UK-Indian bilateral business, assisting UK organisations to develop their businesses in India and helping Indian organisations in the UK. This followed a Director level, international marketing career for over two decades in the IT sector, working with Pirelli, Motorola, Xerox, Gestetner, Siemens and others. Mrs. Hunt sits on the Board of Trustees for Diversity UK.