Established in 1988, Good Relations India (GRI) is an award-winning Indo-British Market Entry & Positioning consultancy with offices in Mumbai, Delhi, Bengaluru, Chennai and London.
GRI is India's longest-established strategic PR and corporate communication advisory firm. We have a proven track record of bringing companies to India, facilitating growth and expansion, creating successful partnerships with local market leaders and delivering strategy to execution for the past 30 years. We help companies raise investment when required and play a pivotal role in positioning them appropriately. We get them established, grow and flourish. Over the past three decades we have handled leading clients such as Apple, Barclays, Bloomberg, Cartier, CNBC, Suzlon, The UN, Virgin Atlantic and hundreds of SMEs. We brought Marks & Spencer to India and facilitated their JV with Reliance Industries, Sun Life Insurance with Birla Group, Scottish & Newcastle with Kingfisher and more. As a trusted brand our endorsement counts highly. Our team is passionate, knowledgeable, creative and ethical. We take pride in our clients’ success. GRI is a founder member of the Public Relations Consultants Association of India (PRCAI) and our history is taught at courses of Media Studies at universities across India. In 2012,
Mr. Anthony Good, OBE, a PR legend and a shrewd businessman, founded the London-based Good Relations Plc., the first public relations company to be floated on the London Stock Exchange in 1980. His journey to India started in 1970, as a director of Grindlays Commercial Holdings, owned by Grindlays Bank, then the largest foreign bank in India, with a mission to restructure and expand their recent acquisition, Cox & Kings. He oversaw the transition of Cox & Kings from a near moribund Army Agent specialising in bringing service officers and their families to India, into a major international travel business with strong emphasis on India. As its global chairman, Mr. Good has led the company to its IPO on the Bombay and National Stock Exchange in 1999. For the first 20 years India was barely open to the West but, seeing the great potential for a strong relationship between India and the UK, Mr. Good continuously and committedly brought the two business communities together.
In 2005 Mr. Good became a founder director of the UK-India Business Council (UKIBC, formerly the Indo-British Partnership Network - IBPN) and has served on the board for a decade. Without doubt, Mr. Good has been among the very few who paved the way for today's relationship between India and the UK. Envisioning India’s growth Mr. Good kept Good Relations India outside of the Good Relations Group and together with GRI has been a significant power in bringing the business communities of India and the UK together. He has travelled over 420 trips to India (!) and in 2014 Mr. Good was awarded the Order of the British Empire (OBE) for his contribution. GRI is also a founder member of the Public Relations Consultants Association of India (PRCAI) and our history is being taught in courses of Media Studies at universities across India. Over the years Good Relations India has managed some of the very significant PR mandates in the country. With offices in Mumbai, Delhi, Chennai, Bengaluru and London, and over 40 affiliates across the country, the GRI team can make things happen efficiently and smoothly.
As a market entry consultancy, we facilitated significant partnerships of large international companies in India as well as SMEs. We are fundamental in raising investment when required, in positioning companies appropriately and in helping companies get established, grow and flourish. While in 1988 India was closed and insulated, we have seen India opening to the world over the past 30 years. GRI saw policies relaxing and the world gaining significant interest in India. As a strategic communication advisory, GRI helps its clients communicate effectively with their key constituents and stakeholders.
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Life at GRI is dynamic, fast-paced and fun. We emphasise on team work and professionalism. We encourage our team to achieve their individual goals while reaching company targets. If you are ambitious, talented and driven, you belong with us!