Projects

Hindustan Times Leadership Summit 2008 (November 21-22, 2008). Since 2003, when HT organized its first Leadership Summit, it has grown in credibility & representation, into a powerful & influential forum, where leaders from areas as diverse as politics, sports, aviation, finance, economics, films & academics, have come forward & expressed their views & opinions on issues that concern our country.

The summits of the past have brought forth important global issues and have had an impact on India’s policy making.

The HT Leadership Summit in 2008 brought together elite speakers from diverse fields on a common platform, once again to answer thought-provoking questions and significant solutions to key global challenges. The theme for HT Leadership Summit 2008 was ‘Ambitions for the New Century’- a century where India will secure its rightful place as one of the world’s leading nations. It is a forum of distinguished magnitude unparalleled to any other event.

Key Challenges

To secure coverage in other media houses apart from the exclusive partners

To aim for increased coverage in print media for the summit and on electronic channels for the press conferences

To enable media to attend the press conferences apart from attending the sessions of the summit especially if both are of the same nature

To ensure efficient media management during the two day summit at the venue

To ensure quality coverage in the mainline newspapers and magazines irrespective of the competition

Communication Objectives

Achieve maximum media visibility for the event

Highlight the key messages of the summit through the media

Further amplify the high standards set by the previous years HT Leadership Summit

To increase the reach & quality of the media coverage for the summit

Strategy and Key Initiatives

Planning the event

 

Single point of contact was chosen to interact with the client. The conferences were decided categorically and the target media was selected

 

The teams then carried out persistent follow ups to ensure media presence. Drafting of press release

 

Extensive media mapping followed by dissemination of invites to selected media

Event Management

 

The Sessions / Panel Discussions

   

Sector specific media was targeted for topical sessions

   

Emphasis was laid on international wire agencies catering to the presence of international delegates

   

Senior members from the GRI team were posted at the session hall for media management. This was crucial as they had an exclusive telecast tie-up with NDTV and no other electronic channel was allowed for the Summit

 
   

Portals were targeted to get quality online presence

 

Press Conferences

   

Break in each session was utilized for the press conferences

   

For each conference, sector specific media was targeted

   

Emphasis was laid on electronic media as they had no access to the main Summit sessions

   

Portals were targeted to get quality online presence

Post event initiatives

 

Compilation of the entire media coverage - print, online and electronic

 

Qualitative analysis of the event and the coverage

GRI Edge

 

Total Print Clips: 143

   

(Page 1 coverage in The Pioneer, The Hindu Business Line, The Hindu, Business Standard, The Asian Age, The Indian Express, The Tribune, The Telegraph & The Statesman)

 
 

Media Presence: 72

 

Electronic coverage: 9

   

(News 24, UTVi News, News X, NDTV 24 X 7, NDTV Metro Nation and DD News)

 

Online Coverage: 115