Projects

Book Launch of Former RBI Governor, Dr Y.V. Reddy’s India and the Global Financial Crisis: Managing Money and Finance - An Orient BlackSwan Publication.

Orient BlackSwan Pvt Ltd, a name synonymous with serious, academic titles and high quality publications, launched former RBI Governor, Dr Y.V. Reddy’s book titled India and the Global Financial Crisis: Managing Money and Finance.

A much awaited title, the book provides a ring side view of the dynamics of policy making, especially the interaction between central bank & public policy. This volume combines an in-depth understanding of theory & practice of policy, of great importance for our economists, policy makers, market participants & academics. The three-city launch saw the presence of the banking fraternity, academics, politicians & known authors as well as a strong media following.

Key Challenges

Manage three consecutive launches in Mumbai, Delhi and Hyderabad

Achieve maximum media mileage across all cities, despite the extensive coverage received after the first launch

Despite exclusive interactions with key publications prior to the event, ensure the media complies with the embargo imposed prior to first formal launch in Mumbai

 

Ensure efficient media management during the launch events across three cities

To ensure maximum inclusion of regional & vernacular publications

Communication Objectives

To create media awareness around the launch of the book through pre event interactions and ensuring media presence at the launch event

Highlight the concept behind the book & generate media mileage for the book, author & publisher

Achieve maximum media visibility for the event

To increase the reach & quality of the media coverage for the launch

Strategy and Key Initiatives

Planning the event

 

Single point of contact was chosen to interact with the client. Delhi became the nodal office and liaised with the other two centers to ensure a smooth flow of events

 

The teams then carried out persistent follow ups to ensure media presence

 

Extensive media mapping followed by dissemination of invites to the specific media

Event Management

 

Ensured that media across all categories allocated fair share of news & quotes from Dr Reddy

 

A separate media bay was created

 

Appropriate branding ensured so the publisher also achieves the desired mileage

Post event initiatives

 

Initiated Book Reviews

 

Compilation of the entire media coverage - print, online and electronic

 

Qualitative analysis of the event and the coverage

GRI Edge

 

Total Print Clips: 70

 

Electronic coverage: 9

   

(CNBC Awaaz, TV1, CNBC TV 18, UTVI News, TV5, News X, NDTV Profit, Zee Business, TV9)

 

Online Coverage: 25