Digital Marketing has a huge role to play in a brand's growth nowadays. The potential for digital marketing is tremendous and there is still a lot to look out for in 2019. By definition, the term digital marketing refers to advertising delivered through various digital channels such as websites, search engines, social media, mobile apps and emails. The main aim of digital marketing is to connect and influence your potential customers. Some of the examples of digital marketing are social media marketing, pay-per-click- advertising and blogging. With that in mind, let’s look at some of the digital marketing trends that will rule the digital marketing industry in 2019.
The usage of chat-bots will increase
Right from business websites to mobile apps and social media newsfeeds, chatbots can be viewed everywhere. A chatbot is a computer program or an artificial intelligence which engages in a conversation through auditory or textual methods. They help brands to communicate directly with consumers and collect useful information to provide communication experience with consumers.
Video marketing content is the future
Video Marketing is the next most popular trend which can be seen in 2019. It helps consumers to remember your brand and encourage sales. Before making any buying decisions, the consumers are engaging more with video content. YouTube is a video-based platform and is the second largest search engine in the world. The best example is that of live streaming videos which is an emerging trend on YouTube and social media channels such as Facebook and Instagram as well as other channels.
Content will be more important this year
Instead of relying solely on advertisements, people trust content that is more engaging and informative. More than blogs and articles, visual content will be the most preferred option. Regular content creation and blogging will increase website traffic five-fold. About 85% of marketers believe that their work succeeded because of good quality content.
2019 will see brands engaging more with consumers on social media
Brands on Social media channels have become communicative and the year will see brands continuing to connect with their audiences and interact with them in their language - memes, pop culture and things in news to keep things relevant. This builds trust, awareness and loyalty through user posts and comments.
Voice search to give marketers to expand in the existing market
This year more and more people are likely to use the voice search feature as voice recognition technology becomes well-known and advanced. By the year 2020, 50% of all searches will be voice searches. About 25% of all Bing searches are voice searches and 20% of all mobile queries on Google are voice searches. Voice search will give an opportunity for marketers to further expand their existing market.
Personalisation in email marketing
This year in 2019, personalisation in email marketing campaigns are likely to gain importance in the field of digital marketing. Personalized emails deliver six times higher traction rates. They also improve click-through rates by an average of 14% and conversions by 10%.
Artificial Intelligence & Machine Learning a continuing trend
Machine Learning and Artificial Intelligence are likely to enter new areas such as banking, teaching, finance, and accounting. Life sciences, e-commerce, healthcare, food and beverages have started using Artificial Intelligence (AI).
The rise of programmatic advertising
The concept of programmatic advertising gained a lot of popularity in 2018, and the trend is likely to continue this year as well. This form of advertising is automated buying and selling of online advertising. It is the most efficient and cost-effective way for advertisers to buy digital ad space. This year, 65% of all digital media buying will be programmatic. This technology help the markets to reduce cost-per leads generated.
Influencer Marketing will become important
Influencer marketing is one of the fastest growing marketing channels and is soon to become a multi-billion dollar industry. It is a type of marketing that focuses on using key leaders to or on influential people to spread your brand’s message to the target market.