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Email marketing Personalization Trends & Statistics

Most email marketers these days are using email personalization widely in their email marketing campaigns. The concept of email personalization has proven beneficial for many businesses. Many marketers use email marketing as one of their key strategies to engage and acquire customers. Here's why: Personalized emails deliver six times higher traction rates and they also improve click-through rates by an average of 14% and conversions by 10%. Let’s explore some of the email marketing statistics and trends that you should be aware of in the field of digital marketing.


- According to Aberdeen, 96% of companies believe that email personalization can improve email marketing performance. - 50% of the companies think that growth in personalization can improve email interaction among subscribers. - An email will be used by 3 million people worldwide by 2020 reveals a Radicati’s 2016 Email statistics report.

- According to a global community of marketers and e-commerce professionals’ company eConsultancy, 74% of marketers state that targeted personalization boosts customer engagement. - A study by a leading global information services company Experian, 50% of the companies feels that they can increase communication within email by increasing personalization.

- The emails with personalized subject lines are 26% more likely to be opened states an email marketing automation platform Campaign Monitor.

Email Marketing Trends in 2019

For two years in a row, interactivity has been a top design trend for email marketers. Interactivity comes in different styles such as carousels, forms, reviews, and hotspots. It has been a top design trend because it decreases friction and allows subscribers to engage with additional content. The trend that will be impacting email marketing Return on Investment (ROI) this year is segmenting and targeting email contacts. This year marketers will opt for plain-text and interactive emails that attract viewers and encourage involvement through GIFs, surveys, games, quizzes and contests. Artificial Intelligence is growing rapidly and there will be many more real-world applications coming for email marketers this year. Marketers have realized the need for loyalty programs, and they will use these programs to gather customer data and understand the behaviour of the customers. This will help them in reaching loyal customers with better personalization. It will also help them get new customers.

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