Job description: We are looking for a Social Media Manager to create engaging social media content according to requirements. In this role, you should be highly creative and have a knack for writing witty copies and come up with campaign ideas. To work with the Directors and Head of Digital Marketing to develop, analyse and improve the direct marketing activity of the company and our clients.

Location: Mumbai
 

Responsibilities

• Own the social media space. Be the organisation’s go-to person for all social media outreach

• Plan, build and execute a Social Media Content Calendar

• Understand project requirements and concepts

• Content writing for website, blog posts, presentations, internal communications, infographics, social media and newsletters

• Confident in copywriting and generation of content

• To use Insights and Analytics on social media networks and generate reports based on this data.

• Clear understanding of Social Media KPIs like reach, engagement, leads and conversions

• Ability to execute social media campaigns, contest, polls

• Monitor and develop reports on competitor activity within social media spaces

• Management and engagement of online communities and discussion in relevant forum groups

• Research industry-related topics (combining online sources, interviews and studies)

• Write clear marketing copy to promote our products/services

• Becoming an advocate of Good Relations India and associated brands in social media spaces

• Understanding of Keywords, Keyword Placement (density and proximity)
   

Skill Requirements
 

• Copywriting

• Brand Management

• Social Media Marketing

• Online Advertising

• A minimum of 2 years of overall experience in management of social media pages

• A graduate degree preferably in mass media, advertising, journalism.

• Understanding of social media content for LinkedIn, Facebook, Instagram, YouTube, Snapchat, amongst others.

• Ability to effectively communicate information and ideas in written and video format. 

• Teamwork

• A keen eye for detail

• Ability to self-review his/her content

• Time management and multitasking abilities
   

Remuneration: As per industry standards

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SOCIAL MEDIA MANAGER

Location: Mumbai

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Responsibility
 

Client Servicing

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• Responsible for all client communications

• Plan and execute strategic campaigns to communicate client messages across various stakeholders

• Undertake business-to-business and business-to-consumer research through secondary search sources, analyse industry trends and data, and generate client focused updates and opportunities through diligent tracking and monitoring.

• Enable client’s business through specialist industry knowledge and research/strategic analysis skill.

• Draft monthly communication plans, and end-of-month review reports

• Draft contact reports highlighting minutes of meeting/call, weekly status reports, briefing documents and monthly plans

• Review all major deliverables such as strategic briefing, plans and activities

• Ensure that all processes and procedures are completed, quality standards are met, and that projects are profitable
   

Media Relations
 

• Understanding of company capabilities and service, and effectively communicates all offerings of the client to the media

• Meaningful editorial and content management

• Drafting effective and controlled key messages as part of strategic communications

• Dealing with enquiries from media and understanding the nature of stories

• Handling PR Tools effectively to generate coverage and positive mind-share such as:

  • Press Releases and Press Meets - Organizing press meets and press briefings and writing and producing presentations and press releases

  • Contributory and Authored Articles drafting and placement

  • Media interactions

  • Profiling of clients and spokespersons to external audiences

  • Conduct specialised media training workshops and train spokespersons
     

New Business Development
 

• Following up new business opportunities and setting up meetings

• Planning and preparing proposal and pitch presentations

• Researching effectively on the potential client, industry, competition and SWOT

• Communicating GRI’s service offerings to prospective clients
   

Requirements:
 

• Degree in Media and Communication/ Public Relations

• Proven record of at least five years in the field

• Proactive and creative and up to date with progress in the field

• Proven network in the field

• Representative and authoritative

• Extensive Knowledge of Public Relations

• Computer Software Proficiency

• Team work Experience

• Experience in advertising, copywriting, content creation, public relations and brand marketing Proofreading and editing skills,

• Great interpersonal skills

• Strong verbal and written communication skills

• Customer service skills
   

Interested candidates kindly contact the following persons in charge:

 

ACCOUNT MANAGER - PR

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