PAST CLIENTS

Over the past three decades we have handled leading clients from a wide range of industries such as Apple,

Barclays, Bloomberg, Cartier, CNBC, Marks & Spencer, Suzlon, The UN and Virgin Atlantic.

TECHNOLOGY

  • APPLE INC.

  • GlobalLinker

  • Rediff.com

  • Cambridge Code Milagrow

  • HumanTech

  • Q3 Technologies

  • AT&T

  • WMS

  • Gaming Solutions India

  • Aditi Technologies

  • Ajuba

  • Solutions India Launchpad

  • Helios & Matheson

LIFESTYLE 

  • Cartier

  • De Beers

  • Jaeger

  •  Kyndal India – ABSOLUT, The Dalmore, Isle of Jura, my Martin

  •  LeCoultre

  • Bombay Dyeing

  • Bose Corporation

  • D’Damas

  •  Delta Leeg

  • The Rose Group

  • British American Tobacco

  • United Distillers (now Diageo Group)

HEALTHCARE

  • Max GB

  • Max Healthcare

  • Meta Cure DIL Limited

  • Apollo Clinics

  • Amrutanjan

  • Essilor

  • Wize Pharma

  • Fermenta Biotech Ltd

  • Guidant Corporation (now J&J)

  • Indus Healthcare

  • Manipal Hospital & Health Systems

FINANCE & COMMERCE

  • Bahrain EDB

  • Indian Merchant’s

  • Chamber

  • One North East

  • Times of Money

  • Advent

  • International

  • Barclays Bank Plc

  • Eagle Star Life

  • Howden Insurance

  • Lafferty Group

  • Morgan Stanley

  • Asia

  • ING Bank

  • Prudential  ICICI
     

TOURISM & HOSPITALITY

  • Bahrain Tourism and Exhibitions Authority

  • Ananda Spa

  • ATOAI - (Adventure Tour Operators Association of India)

  • BJN Group

  • China Garden

  • Pasta Bar

  •  Fifth Avenue Hotels & Resorts Pvt. Ltd

  •  New Zealand Tourism

  •  Singapore Tourist Promotion Board Tourism

  • Queensland

  • Taj Group of Hotels

MEDIA & ADVERTISING

  • Bates141

  • Vertebrand

  • Big Flicks

  • CNBC TV18

  • Conde Nast

  • Dentsu India Group

  • Financial Times

  • Forbes

  • Hungama TV

  • MTV India

  • Nickelodeon

  • Penguin

  • Rediff.com

  • Zoom TV
     

EDUCATION & LEARNING

  • Newcastle University

  • Deakin University,

  • Australia Ohio University

  • Westminster University

  • ELS India

  • Chopra’s Education

  • Consultancy APESMA,

  • Australia Bharath

  • University Christ College

MANUFACTURING

  • AspenTech

  • Alfa Laval

  • Autocop

  • Hindustan Tin Works

  • Indian Institute of Packaging

  • John Crane Sealing Systems

  • Praxair Limited

  • Rane Holdings

  • Rexam

  • TNT

  • Spoton Logistics

INFRASTRUCTURE

  • United Nations Foundations – Intergovernmental Panel on Climate Change (IPCC)

  • Ecoppia Scientific LLP

  • Suzlon

  • PSL Limited

  • RMZ Corp

  • SPR India

  • C. P. Ramaswami Environmental Education Centre

  • Fritz Institute, San Francisco

RETAIL & FMCG

  • Retailers Association of India

  • Ethos Summit

  • Marks & Spencer

  • Baskin Robbins

  • Brown Tree

  • Canon Cameras

  • Crossword Bookstore

  • Gillette

  • Henkel

  • Jockey

  • Levis

  • Viveks

TRANSPORTATION

  • Mercedes-Benz Volvo

  • Nissan Cooper

  • Airbus Industries

  • Bell Helicopter

  • Cathay Pacific

  • United Airlines

  • Virgin Atlantic Airways

SPORTS & WELLBEING

  • Pro kabaddi League- Puneri Paltan

  • Special Olympics

  • SRFI (Squash Racquets Federation)

  • Fitness First

 
 
 

GRI CASE STUDIES

Case Study  – Apple

Success in a price-sensitive and premium-shy market! Here’s how we made Apple into one of the most preferred technology brands in India.
 

About the client

Apple is an innovation driven multinational technology company. When Apple entered the Indian market in 2007, they mandated GRI to create and execute a strategic communication plan with the objective to create awareness about their products while positioning them as the Tech brand of choice. GRI also used effective communication tools to expand the market share of Apple in India through strategic market positioning.

Work we did

  • Initiated and executed product placement campaigns

  • Curated the Buddy programme with the Indian media, where we identified Apple loyalists who would help Apple enthusiasts familiarize themselves with the products. This enabled deeper understanding of Apple  hardware and software and thus Apple received widespread qualitative coverage/reviews.

  • GRI worked as an extension of Apple’s communication team – EMEIA to plan and execute pre-launch communication to boost sales

  • Developed an influencer marketing strategy to sustain positive recall for Apple

Our achievements

  • As a result of GRI’s strategy, Apple established itself as a premium technology brand that was understood and appreciated in India

  • GRI facilitated increase in their market share in India while boosting sales

  • To date, Apple holds a great aspirational value in India

 

CONTACT US

For Business Enquiries:   newbusiness@gri.co.in

Mumbai – Head Office B 606, 6th Floor, Prathmesh Tower, Raghuvanshi Mill Compound, Senapati Bapat Marg, Lower Parel West, 400013

+91-22-49715215

Bengaluru, India 14/3, 2nd floor, HRB Chamber Andree Road, Shanthi Nagar, 560027 

+91-8884087560

Chennai, India 919, 1st floor, EVR Periyar Poonamallee High Road, 600084

+91-9444194206

Delhi, India A-24/9 Mohan Co-operative Industrial Estate, Mathura Road New Delhi - 110044 

+91-11-43000745 

London, UK Whitelands House Cheltenham Terrace London
SW3 4QZ

+44-771-7060550 

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